Although influencer marketing is an incredibly powerful tool for brands, there are numerous pitfalls that brands, or the agencies representing brands, can make when engaging in influencer marketing campaigns.
From misaligned partnerships, to insufficient research and everything in between, we’ll shed light on potential stumbling blocks that can hinder the success of your influencer marketing initiatives.
So whether you’re a seasoned marketer or new to influencer collaborations, this comprehensive infographic will equip you with the knowledge to avoid these mistakes and make the most of your influencer campaigns and partnerships.
Even if your agency is fully in charge of the start-to-finish management of your campaign, it’s always good to have a sound idea of what to expect, both from your agency and campaign results.
Influencer campaigns are nothing like paid ads, and if they’re done right, will have at least a 4x higher return than traditional paid advertising.
With a knowledgeable agency, the right influencers for your brand, and a solid plan, your organization can leverage the potency of influencer marketing without ever making any of the above mistakes.