Looking for collaboration for your next project? Do not hesitate to contact us to say hello.
The Brand
Established in 1996, Wilson Creek Winery is one of the most prestigious and popular vineyards located in Temecula Valley. With distributors in most US states, including prominent retailers like Costco, Walmart, CVS, and many more, Wilson Creek has become a household name for wine enthusiasts, offering a diverse range of high-quality wines that cater to various palates and occasions.
Their latest sparkling wine, Almondsecco, has gained immense popularity amongst wine and bubble lovers, garnering rave reviews for its unique almond flavor and touch of citrus (yum!). With hundreds of five-star reviews and wine influencers already raving on Instagram, we were excited to launch a campaign showcasing the beautiful grounds and diverse wines of Wilson Creek.
Our Strategy
This campaign highlighted Wilson Creek by working with 12 wine influencers who shared videos showcasing the beautiful vineyard, the origins and flavors of the wines, and the overall experience associated with Wilson Creek Wines: family, celebration, and joy. Because Wilson Creek wanted their bubbles collection prioritized, we tasked several influencers with creating standout videos at their winery experience and showcasing the various bubbles collections through authentic taste tests at home. While the messaging of the content was intentionally consistent across all influencer-generated posts, these master creators brought their own personalities and styles to each of their posts.
50
Content pieces
8326400
Video views
502000
Engagement
Noteworthy Highlights:
By achieving virality with several of our influencers on both Instagram and TikTok, we surpassed our engagement goals by 6 times. 😍
And since finding the best content creators for each brand is our bread and butter🍞🧈, we were able to deliver 161% over the influencer-generated content promised for this campaign.
That’s 73 pieces of content (instead of the 28 pieces promised) the brand can reuse at their leisure to promote their wines across any platform.👌
Our campaign achieved a substantially higher reach per budget than many other major wine brands’ influencer marketing campaigns in 2024.
With a whopping 8,326,456 video views, the numbers spoke louder than our bragging rights. Some influencers collaborated directly with Wilson Creek staff, participating in taste-test challenges labeled ‘Influencer vs. Sommelier’, which kept the creative approach light, authentic, and enjoyable.
Simultaneously, we placed a specific emphasis on Almondsecco and other sparkling wine collections, guiding influencers to create content focused on ‘ranking 8 sparkling wine flavors at Wilson Creek’. 🍾
With an engagement of 502,356, it’s clear the audience resonated well.
What Influencers In This Campaign
Say About Us
