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The Brand
TRX, a leader in functional training equipment, has been empowering fitness enthusiasts for years with its versatile and innovative products. Known for its iconic TRX Suspension Trainer, the brand caters to a wide audience, from elite athletes to busy parents and active agers.
The company came to us looking for a creative way to showcase the versatility and accessibility of the TRX Suspension Trainer. By highlighting its ability to support workouts for various lifestyles and fitness levels, TRX wanted to drive awareness and inspire at-home use.
Our Strategy
To position TRX as the go-to solution for functional and versatile workouts, we crafted a multi-faceted influencer campaign targeting over 20 influencers in key demographics: momfluencers, active agers, and millennials/Gen Z fitness enthusiasts.
We emphasized accessible workouts and lifestyle-driven storytelling to boost brand awareness, prioritizing high-engagement micro and macro influencers who seamlessly integrated the TRX Suspension Trainer into their daily routines, whether at home or on the go. This approach resonated strongly, surpassing our impressions goal by 126% and establishing a stronger presence for TRX on Instagram.
452651
Plays
1199950
Video views
19400
Engagement
Noteworthy Highlights:
The TRX Suspension Trainer campaign proved to be a game-changer, delivering standout results that firmly established TRX as the ultimate symbol of versatility and convenience in fitness across social media feeds.
The campaign achieved an impressive 1.2 million impressions through organic content alone, with Instagram content contributing significantly to TRX’s visibility. Total engagement soared to 19,448, encompassing everything from likes and shares to comments, which reflected the deep connection audiences felt with TRX’s easy setup and no-nonsense vibe.
We delivered 44+ pieces of content, exceeding KPIs by an outstanding 130% and showcasing the power of strategic partnerships and creative execution in driving impactful results.
Instagram stories were particularly effective, with engagement rates averaging 13.5%, a staggering 12x above our benchmark.
Influencers incorporated vibrant editing, fun transitions, and relatable scenarios that made TRX a need, rather than a want. By doubling down on our high-engagement organic posts throughout the campaign, we were able to maintain a steadily increasing buzz around the brand.
The results speak for themselves: TRX Suspension Training made a lasting impact, positioning it as the go-to versatile fitness tool for audiences looking for convenience and simplicity.
What Influencers In This Campaign
Say About Us
