Looking for collaboration for your next project? Do not hesitate to contact us to say hello.
The Brand
Scandinavian BioLabs is one of the leading natural hair growth brands across Europe and the USA, designed to increase hair growth and reduce shedding. Scandinavian Biolabs is renowned for its clinically tested, plant-powered Bio-Pilixin formula, which stands out in a market flooded with harsh chemical treatments. The brand has positioned itself as the effective, vegan, and nature-derived choice for those seeking fuller, stronger hair without compromise.
Our Strategy
To mark the launch of the Bio-Pilixin Hairline Booster, we collaborated closely with the Scandinavian Biolabs team on a multifaceted activation strategy. This was centered around an exclusive wellness retreat in Copenhagen, capturing the essence of Nordic hygge, balance, and rejuvenation, where select influencers experienced the product firsthand amid mindfulness and sauna sessions, ice baths, and expert-led discussions on hair health.
Complementing the event, we empowered a curated network of wellness and lifestyle influencers to share transparent, story-driven content featuring personal trials, before-and-after insights, and science-backed education that genuinely informed and inspired their communities about the product’s natural benefits.
Noteworthy Highlights:
The wellness retreat we hosted in Copenhagen was a huge hit. Influencers got to dive deep into the Scandinavian Biolabs story, chatting directly with the founder and team, exploring the real science behind the plant-powered Bio-Pilixin formulas, and truly experiencing the brand’s natural approach to hair restoration. These face-to-face connections sparked authentic enthusiasm that carried straight into their content and advocacy.
The campaign achieved an impressive overall engagement rate of 2.7%, significantly outperforming the industry benchmark for sponsored influencer content. While initial posts from nearly all creators averaged around 1%, we swiftly refined our approach by tailoring content to each influencer’s unique voice and aesthetic, enabling seamless, organic integration into their feeds. This strategic pivot drove a marked uplift across key performance metrics, with subsequent posts achieving substantially higher reach, engagement, and impact throughout the campaign.
The key goal for Scandinavian BioLabs was a sub $15 CPM, which was exceeded by our average score of $12.2 CPM across the board.
We delivered over 60+ pieces of content, including capturing candid moments at the event, diving into the science of the Bio-Pilixin hairline formula, and showcasing influencers experiencing the benefits of the products firsthand. From the intimate rituals of application and daily routines to the exciting early signs of stronger, fuller hair, our creators demonstrated how consistent use of Bioplixin products delivers visible results in just weeks.
As a result, we saw genuine conversations on both Instagram and TikTok, while fostering deep, lasting trust with creators’ audiences.
