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The Brand
This campaign was designed to do more than drive awareness—it was designed to redefine fitness apparel and change how active professionals view performance gear. Paragon aimed to shine in a saturated market of generic activewear by positioning itself as the bold, functional, and stylish choice for modern fitness enthusiasts.
Goals
- Build awareness for Paragon Fitwear through Instagram & TikTok
- Drive $15> CPMs
- Produce UGC that can be reused across differing areas of the marketing funnel
Target Audience: Gym girls who lift heavy weights and post gym workout content
Our Strategy
To bring this campaign to life, InfluencerNexus partnered with 20 micro, mid-tier, and macro-influencers in the gym space. We selected creators skilled in engaging storytelling to showcase Paragon’s innovative ‘hidden seam’ technology, seamlessly integrating the activewear into their daily gym routines to build genuine audience connection. Instagram and TikTok were chosen for their power to drive organic engagement and amplify paid efforts, resonating with diverse fitness communities.
Additionally, we collaborated with Paragon’s performance marketing team to whitelist top-performing creators with the highest engagement and lowest CPMs, strategically channeling brand awareness into customer acquisition.
67
Content
1199950
Video views
19400
Engagement
Noteworthy Highlights:
The Paragon Fitwear campaign was a breakout success, cementing the brand as a leader in fitness apparel across social media platforms.
The campaign garnered 6.7 million views through organic content, with Instagram and TikTok driving significant visibility for Paragon’s vibrant designs and performance-driven gear. Total engagement reached 48,304 interactions, including likes, shares, and comments, reflecting the authentic connection audiences felt with Paragon’s blend of fashion and functionality.
The key goal for Paragon was a sub 10-15 CPM, which was over-exceeded by our average score of $4.2 CPM across the board.
We delivered over 150+ pieces of content, with an emphasis on natural integrations that allowed creators to remain authentic to their audience, further amplifying the brand’s success. ‘Fitness girlies’ who created content with an emphasis on weight lifting proved to exceed expectations, driving both purchases and purchase intent with notably low CPMs.
Some of The
Influencer's Content
