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The Brand
Mitra9 offers functional beverages for adults 21 and older, with bold flavors that fit a variety of lifestyles and occasions. From live music and backyard hangs to dinner with friends or a night in, the brand brings something different to the occasion. Kava by Mitra9: Kava is a plant native to the South Pacific, traditionally used to prepare beverages shared at social gatherings and ceremonies.
Kava by Mitra9 offers a modern take with seltzers, drink mixes, gummies, and shots. Mitra9 Functional Beverages: With sodas, seltzers, drink mixes, and shots.
Mitra9 offers bold flavors and a variety of ways to enjoy a functional beverage, from dinner with friends to a casual night in.
Our Strategy
InfluencerNexus connected Mitra9 with creators across a variety of niches, focusing on product familiarity and an authentic connection with the brand. This approach brought together different personalities and communities, allowing creators to introduce Mitra9 through their own content and lifestyles.
InfluencerNexus helped each creator develop their first several creative concepts, with an emphasis on introducing the products through relatable lifestyle content. For refreshed content, the creative direction centers on product format, flavor, and adult social occasions, with messaging aligned to Mitra9’s current brand guidelines.
50
Content pieces
32
New Influencers Recruited
2623540
Impressions
Noteworthy Highlights:
We had over 103 pieces of influencer-generated content from newly onboarded creators and over-delivered impressions by 167%.
The campaign generated over 103 pieces of influencer-generated content from newly onboarded creators and over-delivered impressions by 167%.
The campaign achieved an engagement rate of 2.46% and exceeded its influencer onboarding KPI by 30%.
Beyond the initial campaign, the creator relationships offered a strong foundation for continued collaboration with Mitra9.
For this campaign, creator recruitment centered on a commission-based opportunity. This reflected the structure of the campaign, rather than a single model for every Mitra9 partnership.
We connected with creators whose interest in the products and connection with the brand helped support participation in the campaign.
The variety of content across photos, videos, and stories allowed creators to showcase Mitra9 through their own perspectives and everyday moments.
The campaign demonstrated how thoughtful creator selection and creative support can help build a foundation for ongoing brand relationships.
We were proud of the creators we onboarded and the content and engagement they delivered for Mitra9.
What Influencers In This Campaign
Say About Us
