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The Brand
This campaign was crafted to deliver discovery and action in equal measure, sparking the curiosity of Gen Z and Millennials to experience Crunch Fitness firsthand.
Goals:
- Generate brand awareness among Gen Z and Millennials
- Drive traffic to landing pages for 3-day trials
- Produce high-performing, reusable UGC
- Leverage whitelisting to amplify winning content and audiences
Target Audience: Adults 18–34 living in hyper-local areas densely populated with Crunch Fitness clubs.
Our Strategy
We took a phased approach that combined micro-influencer authenticity with performance-driven scaling. The campaign ran in two waves:
- Phase 1: Focused on awareness and platform reach
- Phase 2: Optimized around traffic-driving formats and leads
Our performance marketing team used whitelisting to retarget top-viewers and build lookalike audiences around high-engaging content. By analyzing which creators and formats worked best in phase 1, we doubled down in phase 2 with the goal of moving our selected audience down the funnel.
19
Content
1199950
Video views
19400
Engagement
Noteworthy Highlights:
The Crunch campaign delivered impressive full-funnel results fueled by precision targeting, agile content optimization, and a performance marketing mindset from the start.
The campaign sparked 3,423,299 million views through organic and paid content, with Instagram and TikTok amplifying Crunch’s vibrant, community-focused gym experience.
Engagement soared to 38,193 interactions, including likes, shares, and comments, reflecting the authentic enthusiasm audiences had for Crunch’s inclusive fitness culture.
Our key objectives were to generate awareness and high-quality leads efficiently, and we exceeded expectations by securing over 1,000 leads from ideal audiences that signed up for the trial period.
We delivered over 44 pieces of content, emphasizing authentic creator integrations that seamlessly showcased Crunch’s unique energy.
Influencers highlighted Crunch’s welcoming, family-like culture, emphasizing daycare options, inclusivity, and a supportive community, which resonated deeply with audiences and strengthened brand affinity while driving memberships.
The result: a campaign that converted curiosity into action while positioning Crunch Fitness as the gym where everyone feels at home.
Some of The
Influencer's Content
![](https://influencernexus.com/wp-content/uploads/2025/09/C1.jpg")
